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What are the cultural considerations when applying makeup for Indian clients?

Brown skin is diverse and has multiple shades that are often overlooked by the western media. Make sure that as a makeup artist you have all the different shade ranges available for your clients. Educate yourself about the cultural differences among the communities. For example, most Indian brides look for a bright and bold makeup look for their wedding while they might opt for a more understated glam look for professional settings. Airblack Beauty Club’s workshops talk in depth about India’s cultural identity and how you can work with it as a makeup artist.

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